In a competitive global market, quality is not negotiable. Whether a product is being imported into Qatar or exported from Pakistan, customers expect consistency, safety, and reliability.
Sunder Group of Companies has built its reputation on ensuring exactly that — quality at every step.

A Multi-Layered Quality Assurance Approach

Ensuring product excellence begins long before goods reach the shelves of Sunder Mart or Al-Hemaliya Super Mart.
The Group follows a structured, end-to-end system:

1. Careful Supplier Selection

Sunder Group works only with vetted manufacturers, exporters, and suppliers who meet international standards. This includes:

• Factory audits
• Quality documentation
• Certifications (ISO, HACCP, etc.)

2. Transparent Sourcing and Procurement

Teams in Pakistan and Qatar collaborate closely to:

• Evaluate pricing competitiveness
• Verify product quality
• Negotiate long-term supply agreements
• Ensure production timelines

This reduces risk and ensures market stability.

3. Strong Import & Logistics Management

The Group maintains close relationships with freight forwarders, shipping lines, and customs authorities to ensure fast, safe, and compliant movement of goods.

4. Warehouse & Storage Standards

Temperature-controlled storage, proper handling, and FIFO inventory cycles ensure products stay fresh and safe from the moment they arrive.

5. Retail Excellence at Sunder Mart & Al-Hemaliya Super Mart

What reaches the customer is the final result of the entire chain.
Retail teams ensure:

• Clean, organized shelves
• Consistent pricing
• Freshness checks
• High availability of essential items

Why This Matters

In Qatar’s multicultural and fast-growing retail market, trust matters.
Customers return to stores that provide:

• Quality
• Value
• Authenticity
• Consistency

Sunder Group’s supply chain model ensures that.

A Commitment to Continuous Improvement

As the company expands its retail footprint and trading operations, it continues investing in:

• Better warehouse infrastructure
• Digital stock systems
• Supplier diversification
• Staff training

This ensures the Group maintains the high standards it has become known for; from sourcing to shelves.