Inside Qatar’s Growing FMCG Market: How Sunder Mart and Al-Hemaliya Super Mart Are Meeting Consumer Demand

Qatar’s FMCG landscape is evolving rapidly. With a diverse population, rising incomes, and fast-paced urban development, consumer expectations have shifted dramatically — demanding better quality, wider product variety, and more accessible retail experiences.

At the heart of this shift are retail chains like Sunder Mart and Al-Hemaliya Super Mart, both operated under the Sunder Group of Companies. These stores are becoming essential shopping destinations for local families, expatriates, and communities seeking authentic, affordable, and high-quality everyday products.

A Multicultural Retail Market

Qatar’s population is a mix of nationalities from across the GCC and South Asia — each with unique tastes and household needs. This has created an FMCG market that thrives on:

• Ethnic food products
• Traditional spices and grocery essentials
• High-quality packaged goods
• Fresh produce and daily use items

Sunder Group’s retail chains specialize in catering to this diversity.

Product Range Built Around Community Needs

Sunder Mart and Al-Hemaliya Super Mart focus on providing grocery items that resonate strongly with everyday consumer habits, including:

• Daily-use essentials
• Spices, grains, pulses
• Household cleaning products
• Snacks and beverages
• Imported items from Pakistan, India, and beyond

This blend of local and international products positions the stores as culturally familiar yet universally accessible.

Affordable Pricing Without Compromising Quality

One of the biggest challenges in Qatar’s FMCG market is balancing quality with affordability.
With its strong sourcing connections in Pakistan, India, and global markets, Sunder Group provides competitively priced products without lowering standards.

This value-driven philosophy helps the retail chains win long-term customer loyalty.

Modern Retail Standards

Both retail chains focus heavily on:

• Clean store environments
• Organized shelving
• Efficient checkout processes
• Friendly customer service
• Freshness and quality control

This upgrades the overall shopping experience, aligning it with Qatar’s modern retail expectations.

What’s Next for the FMCG Market?

With consumer behavior evolving, Sunder Group plans to strengthen:

• In-house sourcing
• Shelf-ready product lines
• Logistics efficiency
• Digital retail systems
• Branch expansion across Qatar

The goal is simple — to meet demand with consistency, convenience, and customer trust.